_Pampers wrote the 'rules' on baby care.
Now the rules on how to design the category baby care instore
have been writ ten.
_The big challenge was to globally harmonise Pampers’ permanent shelf design under new
store-based design standards and visual identity, across all markets and channels.
The subsequent requirement was to grow the category and brand by offering channel-specific solutions to better guide and delight consumers and improving the shopping experience at shelf.
A global scale toolkit was delivered to facilitate required regional adaptation which
enabled consistent on-equity execution in
From category to on-shelf, from typography and colour to asset imagery, the toolkit covered every permutation of principle and application of touchpoints across all channels.