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_Pampers wrote the 'rules' on baby care.

Now the rules on how to design the category baby care instore

have been writ ten.

_The big challenge was to globally harmonise Pampers’ permanent shelf design under new

store-based design standards and visual identity, across all markets and channels.


The subsequent requirement was to grow the category and brand by offering channel-specific solutions to better guide and delight consumers and improving the shopping experience at shelf.


A global scale toolkit was delivered to facilitate required regional adaptation which

enabled consistent on-equity execution in

each market.


From category to on-shelf, from typography and colour to asset imagery, the toolkit covered every permutation of principle and application of touchpoints across all channels.







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