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_Simultaneous pan-European launch

of iShares' unique

exchange-traded funds.

_The key challenge was to promote iShares as the informed choice when selecting an ETF, based on positive proof points, not negative competitive statements. It was essential to make investment professionals look again at ETFs in a different light.


An additional challenge was to launch the campaign simultaneously on the same day in London, Milan, Frankfurt and Munich.


The results were phenomenal!


Firstly, the target of $20 billion assets were exceeded by over 20% thanks to a £3 million

media spend.


Secondly, the campaign picked up two major prizes at the ‘2009 B2B Marketing Awards’ for Best International Campaign and the Grand Prix: Campaign of the Year.







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