home life, love.
Indulge your senses
with the Glade ef fect.
_Based on the insight that our daily lives can begin to wear us down due to stresses of work, chores and family, we introduced the Glade Candle Effect – taking shoppers on an emotional journey.
The POS and promotional activities took the product out of aisle to drive consideration and leveraged key seasonal events including Valentine's Day to drive salience.
The two toolkits were immediately adopted across the global market and were seen by SC Johnson as “benchmarks of high creativity
that understands shoppers and