_From Malpensa Airport to Sestiere,
love every day, every turn,
every moment of the
Winter Olympic Games 2006.
_Visa is a key partner of the Summer and Winter Olympic games.
With the communication idea of Love Every Day, the challenge was to implement it across the Winter Olympic resorts in and around the host city of Torino using a creative language that supported the execution.
_The communication idea was supported by evocative photography and engaging headlines which were successfully and strategically executed across 800 poster sites, 28 baggage carousels at Malpensa Airport, lightbox poster sites at Milan and Torino train stations, ATM kiosks, customer service centres, bank promotions, Olympic superstore, hospitality communications and at point-of-sale.