Back to projects

_Zewa

WORK

 

_For life's lit tle messes.

_Zewa's boxed tissues have been launched in Russia, a market where the cotton handkerchief is king.

 

With the challenge of educating the consumers that boxed soft paper tissues are not only there to wipe away a snotty nose, but for life's little mishaps, who better to demonstrate than kids!

 

The instore campaign accompanied the ATL TVC by focussing on the impactful benefit visualistion which references the distinctive pack design.

_LOIZOU

HOME

ABOUT

WORK

CONTACT

+44 (0)7870 638 903    |    louis_loizou@mac.com