Back to projects

_Microsof t

WORK

_BY TARGETING A WIDER AUDIENCE BY LEADING THEM ACROSS A FORMULA 1 RACE AROUND THE LICENSING CIRCUIT,

EVERYBODY GETS ON THE winnerS' PODIUM.

A concept was developed to bring to life the business benefit of Software Assurance – achieving “Optimum Performance”. This led to a wide range of executions leveraging the SA cycle brand equity to create a SA lifecycle racing track, navigating the individual stages and benefits of SA.

 

This was achieved in a two phase integrated campaign which included an interactive DM box, roadshow events around Microsoft's European offices and a microsite followed by, sales support tools, incentive campaign and a manual.

 

_LOIZOU

HOME

ABOUT

WORK

CONTACT

+44 (0)7870 638 903    |    louis_loizou@mac.com