_Make no mistake,
_CSF Solutions Ltd, a £40 million revenue UK-based enterprise IT solutions provider, required a new brand identity which would include the flexibility of their service and solutions and a brand look which married the technology with the human and personal touch.
CSF built a strong reputation in enterprise computing, specifically the IBM mainframe market and business critical servers from HP, and maintained a long-standing customer base with a significant number of impressive blue chip enterprises.
The recognisable logo and visual brand were rolled out across all company literature, advertising and stationery. The visual guidelines produced echoed CSF’s brand personality.