_New branding for one of the leading providers of IT insurance and warranty products in corporate, education
and retail sectors.
_The task was to modernise and refresh a brand which never represented the quality and professionalism of its service.
The company's DNA was translated into the new brand hierarchy which clarified the various business solutions provided by CPU Group.
The new branding was applied across all logos, print communications, apps, videos, and most significantly, across the new website design which was simplified through the dynamic imagery and clearer tone of voice.